Launching a new luxury furniture and art division from the ground up is not an easy task,
especially for a brand like eBay that already has so many preconceived perceptions.
We created a new sub-brand to stand out from eBay's existing website, partnering with Architectural Digest to bring it to life.
Introducing eBay Collective,
your source of luxury furniture and art.
We kicked off our campaign with print running in Architectural Digest.
Our copy tone was playful, yet elegant. Our visuals elevated the pieces.
Our website had a cleaner more sophisticated feel, differentiating it from other pages on eBay.
We created video takeover banners that featured top designers and the stories behind their favorite pieces.