The biggest barrier to entering the luxury furniture world is gaining an audience's trust.
To launch eBay's new high-end furniture store,
we partnered with Architectural Digest, the leader in all things interior design.
Introducing eBay Collective, your source of luxury furniture and art.
TL;DR // really fancy furniture brand launch
We kicked off our campaign with a print ad in Architectural Digest.
We completely rebranded the eBay Collective website to have a more elevated feel.
ARCHITECTURAL DIGEST TAKEOVER
On AD's website, we created a takeover banner that gave our audience a peek behind the scenes of top designers and their favorite pieces.