No Man’s Sky is a game set in an infinite procedurally generated galaxy.
But it’s hard to explain a game that big.
We put the game into terms the internet could understand.
TL;DR // the first game that's bigger than the internet
We launched our campaign with a trailer showing just how vastly different the planets are in the game.
We created a tap-to-stop version of the trailer for social.
Weather reports show just how vastly different planet environments can be in the game.
Our GIFs showed a few of the many ways a ship can be crafted in No Man's Sky.
We recreated the experience of landing on a planet in No Man's Sky with geo-targeted posts specific to real US cities.