No Man’s Sky is a game set in an infinite procedurally-generated galaxy with over 18 quintillion planets.
But it's hard to explain a game this big.
We put that number into terms the internet could understand.
We kicked off our campaign with a video showing just how vast this universe is.
We created videos that put 18 quintillion into context the internet could understand.
Contextual banners really put an incomprehensible number into perspective.
We didn't stop at planets.
GIFs showed a few of the many ways to craft a ship in No Man's Sky.
Weather reports showed just how vastly different planet environments can be in the game.
Lastly, we brought the game down to earth with geo-targeted posts specific to real US cities.