No Man’s Sky is a game set in an infinite procedurally generated galaxy with over 18 quintillion planets.
But it's hard to explain a game this big.
We put that number into terms the internet could understand.
We launched our campaign with social posts that broke down just how big 18 quintillion really is.
Remember when Vine was a thing? Yeah, we made a video for that too...
Banners brought home the same message.
We created a trailer showing a few of the many planets found in the game.
We created a tap-to-stop version fans could interact with on social.
We didn't stop at planets.
Our GIFs showed a few of the many ways a ship can be crafted in No Man's Sky.
Weather reports showed just how vastly different planet environments can be in the game.
And we brought the game down to earth with geo-targeted posts specific to real US cities.