Broke college students are always looking to get the most bang for their buck.
We showed them how to ball on a budget, positioning eBay as the best life hack back to school.
SCHOOL SMARTER WITH EBAY
INTRODUCING THE SMART SQUAD
We assembled a team of influencers, each an expert in their own field,
to get the word out about the smartest way to shop this Back to School.
SMART SQUAD CONTENT
Through a series of videos and GIFs, our Smart Squad gave tips and tricks on how to have the best school year ever.
SMART SQUAD LOOKBOOK
One of my favorite Smart Squad videos was a back to school lookbook made in partnership with @CutesyGirl09.
(PS... need a stylist? I helped pick out the clothes in this video)
SMART SQUAD PLACEMENT
We got our Smart Squad videos out into the world by running them as pre-roll on YouTube and interstitials on Pandora.
HACK TO SCHOOL
We showed students when to treat themselves or nah with clickbait-worthy quizzes and listicles on Buzzfeed that show how to hack their school year for less with eBay.
(I got toaster...)
HACK YOUR WARDROBE
In true Buzzfeed fashion, we showed students how to "Hack Your Way to the Perfect College Wardrobe".
(If you were asking me, I'd just say sweatpants)
College kids were like, "Wow, I never thought of buying back to school stuff on eBay before!"
...And I decided I needed all of the clothes from our influencer shoot for myself.